You must have heard this dictum the 'n'th time. Right from the eBooks telling you now to make money online or the CEO of some telecommunication giant, they all agree that Content is King. But why is it so?

Content is not just words that you see online. Content is any interactive communication that is used to engage an audience. This can be in form of a blog post, News feeds, Podcasts, Audio files and more. Thus what you see on television or hear on the radio is also content. You will agree that a TV series, if not informative, needs to be interesting and engaging or you will change the channel or switch it off.

Same applies for Web Content. People surf the web for information, recreation or to buy and sell. If you cannot create engaging remotely interesting content then you cannot hold the attention of your audience. Since it is very easy to click away, your time span for retention is very small. Your content must push the visitor subconsciously to relate, recollect and revisit,besides the all important Retain. 

Besides, Retention or 'Stickiness' factor, Content is also great for Search Engine Optimization. Google and other major search engines being hungry for fresh Content; a well written piece of blog post, or Website Content will definitely drive traffic to your site.

To sum it up, Why Content is King?:

1. Content engages and interacts with the audience thus adding stickiness to your site.

2. Regularly updated Content makes your site look fresh and not boring.

3. Search engines like Google, love original Quality Content and can earn higher page rankings for your site.